When you start a company, you’re not just building a product the goal is to build value. That value is split into ownership (equity), which lets founders, employees, and investors all share in what’s being built.

The problem: managing equity gets messy fast. Spreadsheets break, mistakes happen, and investors expect clean records. Without it, you lose credibility and potentially slow down growth.

At PlebLab, our mission is to give Bitcoin founders the tools and resources to scale globally. Cake gives our founders the tools to manage equity with the same speed and clarity they bring to building on Bitcoin.