Content for Fun vs. Content for Purpose

We use content in different ways, based on our purpose. Sometimes we use it for fun or entertainment (and social connection), such as when reading a thoughtful essay or scrolling TikTok. At other times, we have a specific goal in mind, such as finding out how to fix a particular error code on our dishwasher or solving a specific coding problem. Understanding these distinct modes isn’t just academically interesting; I hope this mental model helps shape how we design content experiences, AI assistants, and digital platforms. Do these modes resonate with you? I’d love to see great examples of platform or content design that reflect this thinking, to reveal how we can better design Automattic’s products to meet you in whichever mode they find you.