This is such a sharp observation—bundling often disguises convenience as necessity. The knife block and bed sheet examples are spot on. Another everyday offender? Cable TV packages. You end up paying for 200 channels when you really just wanted three. Or printer ink bundles—buy the printer, then get roped into expensive "value packs" of colors you'll never use evenly. Even skincare sets are guilty: a 6-step routine sounds luxurious, but most people just need a good cleanser, moisturizer, and sunscreen.
Unbundling encourages smarter consumption—but it’s bad for businesses who rely on padding margins with extras you didn’t ask for. So they keep bundling things up and calling it “value.”
This is such a sharp observation—bundling often disguises convenience as necessity. The knife block and bed sheet examples are spot on. Another everyday offender? Cable TV packages. You end up paying for 200 channels when you really just wanted three. Or printer ink bundles—buy the printer, then get roped into expensive "value packs" of colors you'll never use evenly. Even skincare sets are guilty: a 6-step routine sounds luxurious, but most people just need a good cleanser, moisturizer, and sunscreen.
Unbundling encourages smarter consumption—but it’s bad for businesses who rely on padding margins with extras you didn’t ask for. So they keep bundling things up and calling it “value.”