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companies holding Bitcoin as treasury asset

crap scam. directly.

bitcoin as "treasury asset" means simply this:

So if you have some excess cash (treasury) and you buy Bitcoin to preserve its value, that also means the same thing?

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Bitcoin is money. Simply as that.

buy Bitcoin to preserve its value

If you have that in mind, you are still a fiat maxi... that "value" you have in mind is in fiat. And is wrong.

You better read this very good article from 2014:
https://fee.org/articles/what-gave-bitcoin-its-value/

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