How to apply strategic marketing to accelerate Bitcoin adoption and attract talent to the ecosystem.

Despite being on everyone’s lips, the idea that people generally have of Bitcoin is distorted to say the least. In continuous search of sensationalism, mainstream media continue to present it as purely speculative technology, useful only to circumvent laws and moreover highly polluting. Most young talents, therefore, aspire to work at Google, Apple, Ferrari or Prada, totally ignoring the disruptive growth of the Bitcoin industry.

Many bitcoiners share the dream that every inhabitant of Earth reads the White Paper and the book “Bitcoin Standard”. Someone might even want to impose it as mandatory text in school, perhaps in place of the now outdated Promessi Sposi. Even better, they would want all students and workers to follow a course that explores every aspect of Bitcoin, technical and non-technical. The truth is that all this is not only impossible, but also inefficient.

Considering the degree of development of the technology, market volumes and the growth of the ecosystem of companies, it is time to opt for a more mature and strategic approach in trying to reach the much-desired mass adoption. Above all, it is essential to act distinguishing those who can contribute to the development and diffusion of the technology from those who will remain mere users.

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