Accessibility and boldness are the key focus in Olivia King’s customised typeface for the publishing giant.

After designing Inclusive Sans, a research-driven typeface focused on accessibility and readability, the designer Olivia King revealed a gap in available typefaces that were both accessible and suitable for branding. Now, her open-source and variable font has been commissioned by Penguin Books in a slick, contemporary custom font called Penguin Inclusive Sans. For 90 years, Penguin has committed to making books for everyone. Staying true to this spirit of inclusion, Olivia has helped serve its primary brand font across its global publishing house. Searching for a way to create a consistent identity for the publishing giant, Olivia started with the beginnings of Penguin itself – the archives.