You know, I saw this article earlier and didn't post it because I was hoping you'd give us your take...and delivered!

Maybe it's not only that you need 1) a big pot of bitcoins and 2) a somewhat cheap, pointless publicly traded company, but you also need 3) a charismatic bitcoin celebrity to be the front for it.

Maybe the reason BSTR is not doing as well as the others is that Adam Back is not charismatic enough (despite being one of the grandaddy's of bitcoin celebrity).

Is there a wildly successful bitcoin treasury company that doesn't have a famous bitcoiner as its face? (I'll admit that Saylor kind of engineered his bitcoin fame while creating the company, but he was the first, so he gets a pass).