I put in a fair bit of effort into setting up workshop events to promote my book Bitcoin, Hands-On! 28 “learn by doing” exercises to master the basics of managing your own Bitcoin, including wallets, transactions, and self custody (https://www.amazon.com/dp/1734166339)
The first time I did this (with a group that knew me, and is predisposed towards investing) was kind of successful, in that a number of people came, and some actually started the exercises.
This time, I arranged up a public event, setting it up in Facebook, NextDoor, and EventBrite, and did what you're supposed to do to promote these types of events.
But with a different potential audience, to whom I was an unknown - almost complete crickets.
I did have one person show up, a lady who had seen an old friend buy a huge expensive monster truck, and had been told that it was all from his investment in bitcoin. So, she was interested, and curious. But absolutely ZERO base to start from, other than that story. So we more or less just talked about money, inflation, how bitcoin can solve problems, etc.
Anyway - I've come to the firm conclusion that these types of in-person events are just not going to be broadly successful - not when marketed to the general public.
So - I'm kind of wondering what to do next, in terms of promotion. I really do think there's a big gap in the market out there. There's not a set of exercises that you can do, to learn about holding bitcoin in self custody in a step-by-step, hands-on way.
Most hands-on information is put out by hardware wallet makers, who are huge advertisers, and are of course interested in their own wallet being used. And this information is not at all conducive to getting a good understanding of the basics of wallets, private keys, seed phrases, transactions, etc.
I'm just not sure how to find the people that need/want to understand self custody.