Everytime I check up on Bitcoin development or just cryptocurrency in general, most people are talking about how Bitcoin ETFs will affect the price, how Trump and the US politics, whatever bill they serve out will "make BTC go to the moon". It has been 16 years, and to me it looks like, by the masses (average consumer), they still see Bitcoin as purely speculative investment where money goes up, and not a sound instrument for finance.
The reasoning with this probably has to do with the narrative a lot of Bitcoin Maxis shoved a long time ago, that BTC has consistently been the best performing asset in the decade (which is true!), but it would definitely be more productive to talk about how Bitcoin is decentralized & unstoppable. Instead of getting people to buy, hold and use Bitcoin solely because "money go up", we can teach them how its a very good version of money, quite literally digital, peer-to-peer electronic cash as stated in the whitepaper.
I am sure it's better to invoke a sense of financial freedom and instead of blind trust where hyperinflation can make you broke (happened a lot of times in history), transactions getting declined, especially cross-borders (I reside in a country where this is true. Cant make any good payments abroad, hell PayPal isnt even supported here.), or just banks collapsing and taking the money away.
Most of the bitcoin haters don't even understand how the money they have works. They'll argue how Bitcoin is just some "ones and zeroes" that cant be proved (as if the Proof-of-Work exists just as a wives tale), and the number they see in the bank is real money. It is backed by the FIAT reserves they have, but nothing's really stopping them from collapsing. One might argue the government is stopping them, but if the bank can collapse, the government is probably corrupt enough to also let them run away with the money.
I think it's best to really enforce the narrative of how Bitcoin is digitalized and secure money, not a "get 1000x rich" scheme. Sorry for bad english, I am not a native speaker.