I can curate more successfully, block noisy people, have my own territory where people who are anti-compatible don't generally go

Btc selects for a certain inquisitive type, a certain counter-culture hunger (which can def go bad, but see above)

I can get a surprising amount of engagement, not in the "millions of followers" sense, but in the "handful of people will read me closely and talk to me" sense; it feels like a bar where I'm one of the regulars, and though I am not really known in most ways, I feel deeply known in a few

Zapping is just enough of an honest signal