Honestly, Cole’s hitting on something real here. If you're a company just barely staying afloat no real innovation, no strong fundamentals holding onto cash might not save you. Inflation eats it, and most traditional “safe” plays like treasuries or buybacks just don’t keep up anymore.
Bitcoin, on the other hand, has gained real purchasing power. So if you don’t have better opportunities that can beat Bitcoin’s long-term performance, why not park some of your balance sheet in it? It's not just about survival it's about having a shot at relevance in the future.
Basically: adapt or fade out. Bitcoin might just be the lifeline.