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1 sat \ 5 replies \ @TheGrape OP 5 Dec 2022 \ parent \ on: Lightning login app - good or bad idea? bitcoin
We are going to develop a "business side platform" which makes it super easy to add "Login with Get In" to their service.
The motivation for a non bitcoin business to add it could be to attract more users with a smoother login and registration process. And it could also attract bitcoiners to their service which also leads to new users.
What do you think could make businesses interested in adding this login option?
You have to ask why a business would add another SSO option to their site. "Sign in with Google" and "Continue with Facebook" provide companies with a wealth of customer data. What value does Get-ln provide? Is the number of Bitcoin maxis they're missing out on really that substantial?
Personally, I think consumers-side SSO is the wrong angle. Big data aside, people are already too entrenched with their GAMMA logins saved to their browsers. If I want more people to visit my site/platform, I need to create as frictionless a customer journey as I can, and asking retail end-users to pull out their phones every time they want to log in runs counter to that. Most people are ok with the status quo.
That said, I would explore enterprise SSO for employee logins. I would rather use this than mistype my password three times, get locked out, and then wait around for helpdesk to unlock my account.
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"Sign in with Google" and "Continue with Facebook" provide companies with a wealth of customer data.
Provide Google and Facebook with data, the site will get the email address and little more.
A business add it because the user is lazy, is incentivated to not create a new password and (wrongly) think to be more secure logging in via a third system.
What value does Get-ln provide?
With LN it can offer the same benefits without feeding these big corporations.
People is starting to pay attention to privacy, could be a huge selling point.
asking retail end-users to pull out their phones every time they want to log in runs counter to that
Not every time, you can remember the user using standard cookies/season stuff and so offer a frictionless experience over the time
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the site will get the email address and little more.
That little more may include your name, contacts, calendar, and payment options.
People is starting to pay attention to privacy
People are indeed becoming more aware of big data and privacy issues, but awareness doesn't always translate to action. For example, despite years of increasing awareness and calls to action around environmental sustainability, people on average are terrible at recycling.
could be a huge selling point.
Could is the key word here. I don't think it's a bad product, but I don't think the value proposition is strong enough yet.
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That little more may include your name, contacts, calendar, and payment options.
This is excessively dramatic, data sharing is granular and 99,9% of implementations only ask access to the email. I'm not aware of the possibility of share payment options.
doesn't always translate to action
World is big and it is difficult to generalise, perhaps we have view on different scenarios.
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What do you think could make businesses interested in adding this login option?
No doubt this sound slogan: "Bitcoiners are usually wealthy users..."
(i.e. greed ;)
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