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The second model, a straightforward transaction where you pay for something and get frictionless access to it, is theoretically popular, but in practice there's often low willingness to pay: in the EU, Meta started offering a paid, ad-free version of their app, but fewer than 1% of users signed up.
I was thinking that perhaps, there's a fairly slim, lets call it minuscule, chance that FB is the butthole of the internet and that many people don't really appreciate that product?
Perhaps I may even pose that if almost no one buys your product, it may be that the market just told you that it's crap?
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