Yeah, for the celebs it probably just feels like marketing. I'm sure some of them are intentional. 

Being the subject of a meme is a whole other level. 

Scoresby

I remember the NY Times interviewed the girl behind the "disaster girl" meme.  It was a pretty fascinating dive into what it feels like to become a meme.  

https://archive.ph/OKXjn

I also wonder what celebrities like Leonardo DiCaprio feel about their images being used all over the world for meming.  It's probably a net benefit for their careers in terms of staying relevant.

Memes

Putting a watermark on a meme - due credit or memes must be free?

I remember the NY Times interviewed the girl behind the "disaster girl" meme.  It was a pretty fascinating dive into what it feels like to become a meme.  https://archive.ph/OKXjn

I also wonder what celebrities like Leonardo DiCaprio feel about their images being used all over the world for meming.  It's probably a net benefit for their careers in terms of staying relevant.
