Zohran Mamdani’s Campaign Logo Looked Nothing Like a Campaign Logo

Nobody would credit Zohran Mamdani’s campaign graphics for his win, but they were, as was his campaign, like nothing else in politics. First, there’s the saturated color palette: A royal-blue field — brighter and more electric than Biden blue — backs up ochre-yellow letters with vermilion drop shadows. (Occasionally, the colors are reversed, with the ochre as the background.) The typeface has curvilinear flourishes and flares that suggest the hand-painted lettering on a storefront sign far from politics, like the 1-Shot lettering enamel on a Washington Heights awning reading “COLD BEER.” Other campaign materials are equally as memorable, especially the insouciant (and unofficial) HOT GIRLS FOR ZOHRAN T-shirt. I cannot for the life of me tell you what Andrew Cuomo’s logotype looks like, and heaven knows you never saw a HOT GIRLS FOR CUOMO shirt anywhere.