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It's probably fair to say that they've managed it less well over the past decade than Coke.
Easier to own Coke. More fun to own the Lakers.
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The real returns were the friends they made along the way.
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Don’t sell your bitcoin to buy an NBA team.
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I probably would if I had enough. Maybe that's my "there will be signs".
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Here is my buddy’s conspiracy theory. “Now the Luka deal makes sense. NBA probably knew lakers were up for sale and the team is worth more with 2 franchise players. If the team sells for more, that drives the value of all the teams.”
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I didn't put a coherent story together, but I too felt the urge to look for a tinfoil hat and tie this to the Luka trade.
Cocaine is a better investment than Cola
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