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Word-of-mouth is not the same as Viral.
Word-of-mouth is intentional -- I like a thing, therefore, I tell people about it. Because I want people to enjoy it too.
Viral is not intentional -- I didn't mean to spread the thing, but it spread anyways. Like the "sent from my iPhone" message at the bottom of emails. Or email forwarding chains like, "send this to 10 people or you'll have bad luck!" Or rage-bait that makes people share even tho they hate it.
Good distinction. Mostly I'm just hoping to get a really fun video that I can share with people to let them know how awesome using SN is.
Viral was perhaps a poor word choice, but it does bring to more and the kind of videos I'm looking for, I think.
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