Apples Base through different era's.

Era Apple's Base
1970s Hobbyists, early personal computer fans
1980s Creatives (designers, publishers), educators
1990s Fragmented, struggling for direction
2000s+ Creatives, consumers, developers, pros — everyone

Definately think it is time to make a change at leadership at Apple, Cook has done a fantastic Job post Steve but its time to get Apple back to what it use to be...innovating and leading the charge.