Cold calls usually don't work... but this one got me a meeting. The CEO emailed me this morning.

I don't normally do cold calls, but this one felt different. I got a tip that the CEO was personally involved in looking for a service I can provide. He has a multi-million dollar problem that I can solve for 10% to 15%. That's a good deal for him and me, it's a problem EVERYBODY in this industry is desperate to solve immediately, and everybody is scrambling for a solution partner. This is, essentially, a game of speed dating as firms try to pair up on a VERY tight timeline.

My solution is less favorable in the market because my company is small, brand-new, doesn't yet have the right facilities, etc. It will be hard to convince a board to rely on me. If I want to make a sale, I have to tightly fit as the solution to the right company that will take the chance because I am well-fit to their need.

This company might be my only good fit. And I'm guessing he doesn't have a ton of good fits for his situation. That seemed like a good moment to take a chance on a cold call. Low percentage shot, but a little higher than most cold calls.

I still have no idea whether my new business is viable, but at least it won't be for lack of trying.