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This Mr. Potato Head concept looks interesting. Due to monetary inflation, Japanese mini trucks or kei trucks were starting to look attractive. I'll definitely be keeping my eye out on this brand and its release. Don't think I'll buy a first gen model. Maybe a second.
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This seems like a smart approach for building a new EV brand 10 years after the first gen EVs launched...
  • Modular system with one simple frame
  • Lean heavily into customization options
  • Lean heavily into winning the low-cost market (the first point is a requirement to do so)
For me, the big unknowns right now are:
  • How quickly can they scale up production? (they have Amazon backgrounds and funding, which makes me think they're serious... but scale is also very hard)
  • How much does it cost with a 240 mile range? (i'd say 240 miles is the minimum viable range for an EV these days, the 150 base package will act more like a 100 mile EV in winter)
Cool idea but their site sucks, at least on mobile.
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I was gonna make fun of the whole thing (and I still may, just for shit's sake) but they got me with the rave truck
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What don't you like about it?