Mondelez is giving its Sour Patch Kids candy a glow-up.

A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight. Another of the cookie-and-candy giant’s brands, Swedish Fish, likewise will introduce a new product that glows.

Sour Patch Kids marketing executives said the idea of glowing products came from observing how much Gen Z consumers love glow-in-the-dark elements in other settings, including online videos of DJ sets.

“We really try and focus to deliver on that cool factor for Gen Z and for the brand, that 18-to-22 year-old demo, as a key area for where we want our communication to first land,” said John Vasington, a brand manager for Sour Patch Kids. “That’s an area of culture where we see the trends being set, and we want to be a part of that.”