Pebble watches were really cool and then got overtaken in like two years by Samsung and Apple. But for a bit, they were the trendiest name in smartwatches, and I'm really surprised that Google hasn't really done much with the brand since they bought Fitbit which had, in turn, bought Pebble (though I'm sure they've used the code in some stuff under the hood).

Kind of buried in the story here is that Google has opensourced most of PebbleOS. So other folks could also develop hardware for it, not just Migicovsky. That said, I expect the excitement will be around what he does.