Super lame. All the originals are much better than the plain bold text.

We live in the age of imitation and uniformity.

Fashion brands often choose black for their logos to convey a sense of Power, sophistication, Professionalism, seriousness and luxury.

Looking only at the artistic aspect, it seems like a lazy solution, but there are certainly professionals in the field of advertising and marketing with a plausible justification. Even with any explanation, I will still not like the result

Brand suicide (see Jaguar) towards NWO... see ya in hell...

@dagny761 has a big rap about all the cars these days being black, red, white, or grey. Sad.

You don’t think this could be caused by the costs of using fancy graphics and fonts? Someone had to create them and they got paid handsomely for the deed, right? Plain ol’ boldface does the job of attracting attention from the readers. I would bet that in other venues, they still use the fancy fonts, though. When in a mall or driving down the street, the fancy, colorful fonts catch the eye. The whole business is about catching the eye of the prospect.

Helvetica was a good film. Maybe too good.

More interesting questions are, do the clothes they make look more or less different? Where are they all manufactured? Designed? Who owns the brands?

The evolution is towards simplicity and easy reading and memorization. It's all marketing!

The Evolution of U.S. Beer Logos #529738 How Tech Logos Have Evolved Over Time #518049