America’s most famous fast-food fan may be an unlikely candidate to make America healthy again, but Donald Trump seems willing to tackle the eating habits that have led to skyrocketing rates of obesity. The junk food industry is not lovin’ it.

RealClearInvestigations has learned that representatives of companies that make snack foods, sugary beverages, and cooking oils are already meeting to discuss how to thwart the reform agenda of Robert F. Kennedy Jr., the former consumer rights attorney Trump has said he will nominate to lead the Department of Health and Human Services. Their response provides an early example of what experts predict will be a massive effort by D.C. lobbyists to position their clients in response to Trump’s pledge to change how Washington does business.