In a decisive move that highlights the EU's increasing control over digital platforms, TikTok has been forced to permanently shut down its TikTok Lite Rewards program across the region. This step underscores the EU's broader agenda against free speech and individual economic opportunities, as evident in recent clashes with Elon Musk's X platform.
The European Commission flagged concerns over TikTok Lite's lack of risk assessment and its addictive potential, particularly for minors. However, critics argue that the real issue is the EU's inability to control these decentralized earning opportunities. The program, which allowed users to earn points by watching videos and inviting friends, was flagged under the Digital Services Act.
This crackdown reveals the EU's deeper intent: curbing free speech and restricting economic freedom under the guise of regulation. The Commission will now closely monitor TikTok to ensure compliance and prevent any future programs that might circumvent this withdrawal.
Source: European Commission