ODC #000006 - UX > TEST

Designing a Card Sorting workshop for an Outdoor gears eCommerce


Scenario

You work at an agency that was recently hired to improve the design of an eCommerce site that has deals on outdoor gear (competitors are Patagonia, BlackDiamond, ORVIS, iceBreaker, GANDYS, finisterre and alpkit.
The client is getting lots of complaints from customers that they can't find what they're looking for on the site. Through some research and testing, your team has discovered that this is likely because the content is organized based on the company's goals and understanding, instead of what makes sense to users. So you decide to start from scratch and reorganize the site.

Task

Gather a list of pages or types of content that an outdoor gear website would have (refer to the competitors above for ideas). Perform a card sort with 7 to 14 real people using this list. Create a report of your findings for your team to use as they build a new information architecture for the site.
Extra Credit: Debrief each participant at the end of their card sort to get them to explain their rationale. You could also perform the card sort with more people (21 or more).

Guides

If you need help with this challenge, check out our hand-picked tutorial recommendations.

Tools

Not sure which tools to use? Try something new, go 💯% FOSS!
For you!
FreePlane (for any OS) by freeplane team
Affine (online) by Affine.pro
Taiga (online) by kaleidos
FocalBoard (online) by FocalBoard
Pen and Paper (templates) by SneakPeeKit
 For professionals gurus
Projects (freemium) by Whimsical
Card Sorting (freemium) by Lyssna

Share Your Results

When you finish the challenge, post your work including anonymized collected data and results on this thread! If you also share it on nostr, be sure to use the hashtag #opendesigner and tag Design_r@iris.to or @Design__r on X! We'll keep an eye out and repost good examples on a regular basis.

Check our previous ODC and support this community for creative minds, where you'll be able to get open and constructive feedback on your PoW. Ask anything in the ~Design territory and get some âš¡sats for the value you provide!



#Bitcoin #Design #BitcoinDesign #NostrDesign #Nostr #OpenDesign #DesignChallenge #OpenDesignChallenge #outdoorgear #e-commerce #informationarchitecture #cardsort #userexperience #research #testing #contentorganization #HumanCenteredDesign

Introduction Structure Overview of Problem Solution Overview ** Website Content Website Content: List of Products Card Sorting Techniques Card Sorting Methods Overview of Survey ** Survey on Trello Rationale of Respondents
Rationale of Respondents
Quantitative Analysis: Priority Assigned to Categories by Users Quantitative Analysis: Frequency of Mentions for Each Category by Different Users Quantitative Analysis: Preference of each category among all users Quantitative Analysis Insights from Survey Conclusion/Summary Appendix: List of surveys Appendix: List of surveys Appendix: List of surveys
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