Honestly, I believe the whole just get off zero. Just get them to buy some. Once they have skin in the game they have an incentive to learn about what they own.
Oh no. It was a struggle just getting their bitcoin off coinbase. Baby steps. I'm not worrued about them selling. They're enjoying their NGU phase and calculating their percentage increase each year.
I’ve yet to convince one person to buy (real BTC) after years of trying. This year, I’ve been telling people to not buy. Maybe reverse psychology will work better.