I call it “society of provocation”. A society that grows and swells from its own abundance. It turns wealth into a daily spectacle or into an endless show of itself. A society that, through bright advertising, shining shop windows, tempting displays, wakes in a man the thirst to own, or the desire to possess, or to fill the emptiness with things.
At the same time, it leaves many in the shadow. It provokes them with images of plenty. It excites them with the hope of a fulfillment they will never reach. It creates needs, real or imagined, but denies the means to satisfy them.
So I call it a “society of provocation” because it keeps the gap, on purpose, between the treasures it holds and the glory with which it shows them: through the public nakedness of advertising, through pride in its way of life, through the invisible call to buy, through the gasping thirst to own, etc.
How do you call it?