Mark Zuckerberg's metaverse chief is urging employees to adopt AI across every workflow as part of a broader shift inside the company.

A Meta executive in charge of building the company’s metaverse products told employees that they should be using AI to “go 5X faster” according to an internal message obtained by 404 Media.

“Metaverse AI4P: Think 5X, not 5%,” the message, posted by Vishal Shah, Meta’s VP of Metaverse, said (AI4P is AI for Productivity). The idea is that programmers should be using AI to work five times more efficiently than they are currently working—not just using it to go 5 percent more efficiently.

“Our goal is simple yet audacious: make Al a habit, not a novelty. This means prioritizing training and adoption for everyone, so that using Al becomes second nature—just like any other tool we rely on,” the message read. “It also means integrating Al into every major codebase and workflow.” Shah added that this doesn’t just apply to engineers. “I want to see PMs, designers, and [cross functional] partners rolling up their sleeves and building prototypes, fixing bugs, and pushing the boundaries of what's possible,” he wrote. “I want to see us go 5X faster by eliminating the frictions that slow us down. And 5X faster to get to how our products feel much more quickly. Imagine a world where anyone can rapidly prototype an idea, and feedback loops are measured in hours—not weeks. That's the future we're building.”

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