Since September 1, China has made it mandatory to label all content created with AI - from text and images to audio and video. Now, any social network is required to put visible labels like “AI-generated,” as well as hidden ones - in the form of watermarks or metadata.
Platforms like WeChat, Douyin, Weibo, and RedNote have already implemented new rules: authors are forced to indicate the use of AI, and attempts to remove the label can result in the account being blocked. Weibo even allows users to complain about posts that do not indicate that they were made by a neural network.