I can just hear @nvk getting triggered...
But Cake Wallet's ad copy is pretty good:
Hardware wallets cost $100+ and scream "I have crypto." Old phones are free, ubiquitous, and invisible. Cupcake just leveled the playing field for global self-custody access. More on Cupcake coming very soon 👀
Not enough hardware wallet manufacturers admit that purpose-built bitcoin hardware is a massive target. The fact that they exist and are obviously going to be used to secure large amounts of bitcoin mean every body who wants to steal bitcoin is thinking about how they can infiltrate, impersonate, hack, or otherwise scam them. (To be fair this is true for all software wallets too, just maybe with a smaller attack surface). Having an option that is not obviously going to be used for bitcoin makes a lot of sense.
Maybe somebody will start a seed-signer type of project that tries to disable all the radios in a phone and turn it into a hardware signer.