i recently discovered a poet in @siggy47's newsletter who makes reference to Marshall McLuhan, that theorist who coined the term the medium is the message
it made me a bit sad, as it reminded me that i once had in my possession a copy of a fantastic volume of McLuhan's work, that i gifted to someone who i'm not sure ever picked it up.
i guess it means i ought to do better at reading those books that have been gifted to me.