A superhero’s open mouth. A wearable baby carrier. A vampire’s sarcophagus. Moviegoers are putting their hands in weird places to get their popcorn. If you’ve been to a theater in the past year, you’ve noticed your favorite snack doesn’t just come in disposable bags anymore. Most films now get a specially designed and shockingly expensive receptacle that holds popcorn and can then be displayed on a shelf at home.

There’s a Daily Planet newspaper box for “Superman,” a vault opened by a special key for the latest “Mission: Impossible,” and a breakable board bucket top for “Karate Kid: Legends”

Each one typically costs between $25 and $50, though one tied to the next Marvel movie will push the limit to $80. The competition to stand out from the crowd is intense. Major chains now regularly sell their own exclusive popcorn buckets for the same film.

For this week’s “Jurassic World: Rebirth,” Cinemark is offering a tyrannosaurus rex head, Regal has a dinosaur embryo incubator, and AMC audiences can eat their popcorn out of a T-Rex’s footprint. Who’s responsible for this madness? The credit–or blame–goes to “Dune.”