Burritos on a payment plan, explained.

You’ve probably noticed it by now: You’re shopping online for some makeup or a new pair of running shoes or a water table for your toddler, and when you go to check out, you have a new option — why not break up the cost into four payments, made over time?

US consumers, especially Gen Z and millennial ones, have been embracing “buy now, pay later” services like Klarna and Afterpay with gusto the last few years. It’s not hard to see the attraction: Unlike a credit card, most BNPL plans don’t carry interest, and they generally don’t impact your credit score (though that is now changing).

On social media people tout BNPL as a way to buy stuff you want but don’t have the cash for right then — or maybe ever. And that’s starting to show up in the data: Leading BNPL company Klarna — which recently partnered with the food delivery service DoorDash, spawning a thousand memes — saw its net losses from consumers not paying their loans more than double in the first quarter of this year.

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